When a Bali-inspired beauty brand moves fast into new categories without losing what makes it special.
Coco & Eve is a beauty brand known for turning product launches into visually immersive, high-energy experiences. Across multiple projects, including multiple new product launches and supporting seasonal activations across design, art direction, campaign execution, and digital touchpoints.
WORLD’S FIRST RETINOL HAIRCARE
As Coco & Eve continued expanding its product portfolio, campaigns needed to move quickly across multiple channels while still maintaining a cohesive visual identity. Each launch required a distinct creative direction tailored to the product category, high-volume design output across digital and social and assets that could perform both commercially and organically.
WORLD’S FIRST RETINOL HAIRCARE
The launch of Youth Revive introduced the world’s first retinol haircare range. The challenge was to communicate innovation and efficacy without losing the playful, highly visual identity Coco & Eve is known for. Youth Revive was positioned as a breakthrough category launch: retinol for haircare. Creative support spanned photoshoot production, art direction, campaign rollout, and design execution across multiple channels.
ENTERING THE SKINCARE CATEGORY
The launch of Coco & Eve’s first SPF range represented a major evolution for the brand, helping establish it within the skincare space for the first time. Creative direction focused on elevating the brand into a more energetic, summer-driven campaign world that felt aspirational without relying on generic beach visuals.
OUR IMPACT
Creative support helped Coco & Eve scale category-expanding launches while maintaining a cohesive and recognisable brand identity across channels. Since then, the brand has continued its rapid growth trajectory and was acquired in a reported deal valued at $30 million, marking a significant milestone in Coco & Eve’s global expansion.
Creative Scope
Photoshoot production
Art Direction
Graphic Design
Video Editing
Event Design
Email Design
Packaging
Print Design
COSTÈ STUDIO Team
Greta Costioli
Stephanie Ibanez
In-House Design Team
Ruthie Byrne
Natasya Nathra
Collaborators
Glossem
Gadriana
France & Jesse
Photoshoot production
Still Life Photography
Photography
ONDA
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Brand Strategy, Creative Direction
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