How trailblazing skincare expands while staying true to its foundation.
The INKEY List is an affordable, high-quality skincare brand designed to simplify skincare through ingredient-led, clinically proven formulas. The INKEY List is considered one of the most significant beauty success stories of the 2020s, scaling from a £40,000 launch budget in 2018 to over £100 million in annual revenue in just seven years.
The Work
As the brand grew across markets and channels, the demand for speed and volume increased. Graphic and motion design support covered email, paid media, social, influencer activations, and website assets - keeping every touchpoint aligned and on-brand, in close collaboration with INKEY’s in-house creative team.
Creative Scope
Graphic design
Video editing
Motion graphics
Print design
Paid ads design
Email design
COSTÈ STUDIO team
Greta Costioli
Designer
The INKEY List Team
Sarah Roberts
Luke Greaves
Sophie Bansal
Alexandra Dawson-Banson
Sedacael Afework
Imogen Cork
Sophie Bates
OCEANSAPART
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Art Direction, Campaign Production
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