Leverage AI in a way that takes the guessing game out of shade matching.
DCYPHER is a beauty brand creating custom foundation with AI-powered shade matching. DCYPHER operates at the intersection of beauty and technology - a category often defined by clinical visuals and a heavy reliance on “innovation” as the primary narrative. The opportunity was to shift perception from technology-led to human-led.
WHAT THEY NEEDED
The brand’s creative expression was reworked to evolve into a more human, cohesive, and experience-driven system. This transformation extended across all touchpoints, including web, email, social, event, visual merchandising, and packaging - ensuring a consistent and connected brand experience.
EXPANDING THE EXPERIENCE
The Complexion Concierge roadshow extended the brand into a fully immersive, physical experience. All creative touchpoints were designed as part of a cohesive system - including print collateral, newsletters, spatial design, and social content - ensuring consistency across every interaction. Four cities. Seven days. Thousands shade-matched through a personalised, service-led experience.
Creative Scope
Web design
Graphic Design
Visual Merchandising
Video Editing
Event Design
Email Design
Packaging
Print Collaterals
COSTÈ STUDIO Team
Greta Costioli
Creative Lead
DCYPHER team
Coryn Brisbane
Ruth De Leo
Sophie Hunter
Lindsay Foley
REFRESHINGLY HONEST
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Creative Campaign, Content Creation
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